01
HUMOUR IS IMPORTANT
Because sometimes laughing at something stupid is exactly what you needed.
“the internet is a gold mine of funny stuff”
— and honestly, we never stopped laughing
the brand story
SO... WHY MEMES?
It started with a ridiculous little idea: what if the internet's funniest, most chaotic thoughts could live in your everyday life instead of just your browser tab?
One person was scrolling, laughing at the same stupid joke for the fourth time, and thinking, “I need this energy on a bag.” Then the next thought was, “Wait, why are all the cute things so serious?” And just like that, the whole thing clicked.
Memes are basically tiny pieces of joy that make a day better. They are the little spark in a boring meeting, the explanation for a weird mood, the universal language for “I feel seen.” So we turned that energy into totes and pins: useful things, yes, but also tiny capsules of personality.
We wanted to make products that feel like a wink from a friend. Not overly polished. Not trying too hard. Just funny, thoughtful, and a little chaotic in the best way.
We make things for people who want their stuff to feel like them.